Lamont – Marketing and Advertising

Establishment of Tourism Hub in Humewood

As a volunteer on the BKCOB Tourism Committee, I am heartened to see so many shining examples of private sector efforts to encourage visitors to our province.

On a recent trip to Port Elizabeth, which for me holds many happy and somewhat hazy memories from student days, I was treated like the proverbial queen by my hosts at Algoa Bay Bed and Breakfast. Since I arrived to brave the onset of winter and a bit of a blizzard, I cannot tell you what a relief it was to find that the guest lounge had a big crackling log fire offset by a wonderful view of the bay at sunset. Good timing on my part and a positive reinforcement of my perceptions of Port Elizabeth.

The owner and managers of the guesthouse have been instrumental in creating The Humewood Accommodation Network, essentially to highlight the attractiveness of the area which competes directly with the more well- known Summerstrand strip, now predominantly featuring International Hotels like The Radisson. The entire bay area is lovely. The 2010 World Cup certainly inspired a revamp which has payed dividends, similar to the type of facelift the East London community is pushing for further down the coastline.

Humewood has been cleaned up and the guesthouses are top class. The old dilapidated buildings have been restored to their previous days of grandeur with a wonderful modern twist, the end result of which is an area that is once again more attractive to Tourists. Included in the Humewood Accommodation Network are Algoa Bay B&B, Ahoy Boutique Hotel, Aristotle Guest House and Lalpanzi Guest House.  All offer: sea views; convenient location; upmarket facilities (Three to Five Star); Safe off street parking; swimming pools; laundry service; airport shuttle service; en-suite shower/bath; air-conditioning, heating, fans; hair dryers; internet access; safes; corporate services, printing etc. and desks.

Further testament to the World Class offerings in the bay area is the renowned De Kelder Restaurant. The size of the steak presented and prepared at our table appeared rather daunting but I have to confess to doing it justice. Without any hesitation, the best I’ve ever had. Keeping in mind I have had ease of access through business to the best on offer in Cape Town and Johannesburg, the Eastern Cape can hold its own with ease. I am so happy to be home – where my heart is.

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